Press Release
FOR IMMEDIATE RELEASE
Contact:
Alyza Harris, (617) 630-0945 Alyza@PublishingGame.com
Fortune Small Business
Recognizes
Publicity Expert Fern Reiss
(Boston, Massachusetts) —
Fortune Small Business Magazine devoted a full page in their January
2005 issue to Fern Reiss’s Expertizing.com publicity company
that teaches people to get more media attention for their business.
Reiss, who has been quoted in The New York Times, The Wall Street
Journal, The International Herald Tribune, and over 100 other prestigious
publications in the last six months, now teaches professionals
with credentials how to take their knowledge to a national platform,
in a series of Expertizing workshops taking place in Boston, San
Francisco and New York City. Fortune’s Josh Hyatt reported, “Fern
Reiss is an expert. People like me (journalists)…need people
like her to lend credibility to our scribblings. And she knows
it.”
“The media are easier to reach than previously,” says Reiss, whose
books include The Publishing Game series and The Infertility Diet. “And
because they’re pressed for time, reporters and radio or TV producers can’t
pound the pavement looking for experts. But even so, no matter how much you know,
they’ll turn to you as an expert source only if you can offer one or more
media-worthy credentials.” These include:
- A book. Authors get many more column inches than non-authors.
- A catchy web site. Author Philip Greenspun stands out from
other money and finance authors with the “Bill Gates Personal
Wealth Clock” at his site. “Journalists love it,” says
Reiss.
- An association. If you’re a child psychiatrist, that’s
good, but if you’re the founder of the National No-Bullying
Association, that rates exponentially more media coverage.
- A holiday. A technical services company Reiss consulted with
is getting ready to unroll National Geek Day next year, a sure-fire
media pleaser.
As part of her Expertizing workshops, Reiss teaches how to write
soundbites that condense a big idea into a memorable little package.
For instance, “Got milk? Get rid of it” was the pitch
that got Reiss’s views on infertility into several women’s
magazines; “My resume gap is more like a resume canyon” was
the soundbite that got her into The New York Times.
In 2005, Expertizing workshops, limited to just ten people, will
take place at Ritz Carlton Hotels in San Francisco on April 13,
Boston on May 22, and New York City on May 31. The complete schedule
can be found online at www.Expertizing.com or by calling (617)630-0945.
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