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Press Release

Alyza Harris, (617) 630-0945

Boston Globe Cites Fern Reiss’s Search Engine Placement Tips

(Boston, Massachusetts)-January 17 — The Boston Globe this week devoted a full page to teaching readers how to raise their website’s search engine rankings using Fern Reiss’s tips on PR and blogging. Reiss, who has been quoted in The New York Times, The Wall Street Journal, The International Herald Tribune, Fortune Small Business, and over 100 other prestigious publications in the last six months, now teaches business owners how to get more media attention for themselves and their businesses through her company.

“Getting good search engine placement is a way to make sure that you get more attention from both the general public and the media,” said Reiss. “And there are easy ways to do it.” These include:

  • Sending out online press releases. “If what you’re trying to publicize doesn’t come up easily on Google, send out a press release on the topic. Whether you use paid services such as PR Newswire or Businesswire, or free services such as PR Web, press releases will raise your search engine ranking.”

  • Becoming a blogger. Since blogs come up near the top of Google searches, Reiss says, “Be sure your blog pertains directly to your business. And be sure it always contains a link to at least one page of your website.”

  • Utilize lots of internal linking, to make sure that website visitors to your more popular pages find all the other pages.

As part of her workshops, Reiss teaches business owners to use search engines to raise their visibility and media-attractiveness. She also teaches how to write press releases that get picked up, and how to craft the soundbites that the media loves to quote.

In 2005, Expertizing workshops, limited to just six people, will take place at Ritz Carlton Hotels in New York City on September 18, and Boston on September 25. The complete schedule can be found online at or by calling (617)630-0945.

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