Five Secrets
1st Time Authors Need to Know
by Fern Reiss, CEO, PublishingGame.com
Writing the book was the easy part; now comes the
challenge. But understand these five secrets unknown
by many professional writers, and you’ll find
your path to publication much smoother—and much
more profitable!
-
Don’t be suckered by a scam agent. In the desperate
search for publication, many authors suspend their
usual savvy and jump into bed with anyone who offers
to publish their book. But legitimate literary agents
don’t accept everything they see—and they
charge a percentage (usually 15%) of what they earn
for you. They don’t charge fees for reading,
editing, evaluations, or book doctoring. If you’ve
found an agent who starts by asking you for big bucks,
run fast. Better yet, look for a literary agent who’s
a member of the AAR, and has pledged not to accept
money beyond their legitimate percentage. (There’s
a complete list of over 300 AAR agents in The
Publishing Game: Find an Agent in 30 Days.)
-
Bookstores don’t buy POD books. Frustrated
by the exasperating search for a literary agent and
publishers,
many authors these days are listening to the
lure of the heavily-funded-and-advertised Print-on-Demand
companies,
which promise publication at low fees. For the
right project—a niche book with an easily-found
audience, such as a church cookbook—POD can
indeed be a great option. What the POD companies
won’t tell
you, however, is that neither bookstores nor
libraries will generally buy a POD book. So if you’re
planning to sell your books directly through
a website or via
speaking engagements, POD may be a fine option.
For writers who are hoping to see their book
in bookstores
and libraries, however, better stick with true
self-publishing. That means getting your own
ISBNs, finding your own
printer, etc.
- Your publisher won’t market
your book. This sounds almost preposterous to
those who aren’t familiar
with the book industry, but even if you’re
fortunate enough to be published by one of the
major publishing
houses like Random House or Harper Collins, they
won’t
market your book. The big publishers focus the
bulk of their marketing energy and money on the
top five
or six books each year. Unless yours is amongst
them, you’re going to have to do your own
marketing. (Several publishing houses are now
buying my book,
The Publishing Game: Bestseller in 30 Days, to
give to their authors—who
otherwise would receive absolutely no marketing
help at all.)
- You’ve got just eight months. Once your book
hits bookstore shelves, you’ve got just
eight months to generate sales. After the eight
months, unless
your sales have been stellar, your book will
likely be yanked—and sold for peanuts at
a Buck-a-Book type store. So the time to do your
marketing
is now, before your book has even hit shelves.
- Reviews
can sell thousands of copies. If you’re
going the self-publishing route, be sure to submit
your book for review. Thousands of booksellers
and librarians base their buying decisions on
reviews.
But the major review journals, such as Publishers
Weekly and Library Journal, will only review
your book if
you send them an advance galley (a bound manuscript)
three to four months ahead of publication date.
Don’t
miss this opportunity for automatic sales: Send
them an advance galley—before you list
your book on Amazon or sell it elsewhere.
Today’s path to publication is rocky and complicated.
But follow these five simple rules, and you’ll
be way ahead of the game. Good luck!
Fern Reiss is CEO of PublishingGame.com (www.PublishingGame.com) and Expertizing.com (www.Expertizing.com) and the author of the books, The Publishing Game: Find an Agent in 30 Days, The Publishing Game: Bestseller in 30 Days, and The Publishing Game: Publish a Book in 30 Days as well as several other award-winning books. She is also the Director of the International Association of Writers (www.AssociationofWriters.com) providing publicity vehicles to writers worldwide. She also runs The Expertizing® Publicity Forum where you can pitch your book or business directly to journalists; more information at www.Expertizing.com/forum.htm. Sign up for her complimentary newsletter at www.PublishingGame.com/signup.htm.
Copyright © 2011 Fern Reiss
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