Five Things Your POD Subsidy Publisher Won't Tell
You
by Fern Reiss, CEO, PublishingGame.com/Expertizing.com
There are several
good reasons to consider POD/subsidy publishers. But there
are also many reasons why they’re not the most appropriate
choice for most book projects. Below are five things your
POD subsidy publisher probably won’t tell you. (For
more information on your other options, see the article
on subsidy/POD publishing at http://www.publishinggame.com/art_pod.htm as
well as the dozens of other articles on the http://www.PublishingGame.com
website, and sign up for the (free) Expertizing email newsletter
at http://www.PublishingGame.com/signup.htm)
So what won’t your POD subsidy publisher tell you?
Nobody reviews our subsidy books. The
trade press, such as Publishers Weekly, Library Journal,
and Booklist, won’t
generally review POD/subsidy books, whereas they will
review self-published books. Your book, unfortunately,
is unlikely
to be the exception
to this rule.
Bookstores don’t carry subsidy books. Partly because
your book won’t receive a review (see point one—trade
press reviews are how most bookstores make their buying decisions),
partly because of the high price point, and partly because
most POD subsidy houses don’t allow returns, most bookstores
aren’t interested in stocking POD subsidy books. (Although
the POD subsidy companies claim that books will be available
to bookstores, being available ‘to’ bookstores
is different from being available ‘in’ bookstores.)
Your book won’t look great. Almost everyone in the
publishing industry can spot a POD subsidy book a mile away—and
will run in the opposite direction. Your cover, interior
design, and editing are all likely to suffer. (Ironically,
since most of the POD subsidy houses use Ingram’s Lighting
Source as their backend printer, your print job is the one
thing that won’t suffer.)
Since we own the ISBN, we control the book. ISBN stands for
International Standard Book Number, and all books have ISBNs.
Some POD subsidy houses will now let you own your own book’s
ISBN. But if they don’t—you don’t really
control your own book. They do.
You’ll pay through the nose. To self-publish a 200-page
softcover book might cost about $2 a copy. To POD subsidy
publish the exact same book will cost between $5 and $15
per copy.
So if you’re thinking of publishing your family genealogy,
or a church or synagogue cookbook, POD subsidy might well
be the right decision. But if you’re writing a book
which you hope will have widespread distribution into bookstores,
stay away from POD subsidy. And tell your friends.
Fern Reiss is CEO of PublishingGame.com (www.PublishingGame.com) and Expertizing.com (www.Expertizing.com) and the author of the books, The Publishing Game: Find an Agent in 30 Days, The Publishing Game: Bestseller in 30 Days, and The Publishing Game: Publish a Book in 30 Days as well as several other award-winning books. She is also the Director of the International Association of Writers (www.AssociationofWriters.com) providing publicity vehicles to writers worldwide. She also runs The Expertizing® Publicity Forum where you can pitch your book or business directly to journalists; more information at www.Expertizing.com/forum.htm. Sign up for her complimentary newsletter at www.PublishingGame.com/signup.htm.
Copyright © 2011 Fern Reiss
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